Media inquiries

For all media inquiries, please contact :

Kim Murray, communications lead
Email :
Telephone : (819) 328-9110

Visual identity

The logo of Standing By Our Colours/ Affichons nos couleurs in its shape, combines the maple leaf (symbol of Canada) and the shape of a heart. The spikes or peaks give and effect of burst, of celebration, portraying people with their hands up in the air. In addition to the 8 colours represented by the LGBT flag and the Transgender Pride flag created by Monica Helm, there are more subtle nuances in the intercrossing, symbolizing an extended diversity.  The typography of the number 50 is inspired by the typography Free Font, also called « The Gilbert Font », created in honour Gilbert Baker, the creator of the rainbow flag.